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What is a good return on investment for property?

When it comes to the increasingly unpredictable world of property investment, it can be hard to know exactly what classes as a successful return on investment (ROI), and where losses in profit are coming from. It’s only with this benchmark goal, and an understanding of how to get there, that this type of investment can become a profitable venture.

Whether you’re a developer in the business of buying, renovating and reselling and are looking to improve your property ROI, or are a landlord unsure of what a good ROI for a rental property is, the property experts at SDL Property Auctions are here to help. Join us as we break down what a good ROI is for a property, whether it be buy-to-let or renovate-and-resell, as well as share which elements should be considered when calculating your own property’s return on investment.

What does ROI stand for in property?

Regardless of the type and location of the property or the size of the portfolio, those who wish to make a success out of property investment need to pay particular attention to their property’s ROI. In its most basic form, the ROI for any property is equal to its profitability. This means that, without knowing what the potential ROI is for a lot, it’s hard to know whether or not purchasing a property is a sound financial move.

Unsurprisingly, as buying, selling, renovating and renting out a property are all time and money-consuming ventures, those hoping to calculate the potential ROI for a property will have many factors to consider. Everything from the location and size of the property to the financing options taken out to complete the purchase will come into play when working out profitability, as does the type of investment you’re looking to undertake.

To help you better understand and make decisions surrounding where your money is best spent, we’ve broken down how to calculate ROI for the most common types of investment, as well as what is considered to be a ‘good’ percentage for each. We’ve also included guidance on how the method of purchase taken to buy a property comes into play in this calculation, whether it be cash purchase or mortgage financing. With this information, you should be able to repeat the calculations specific to your own property as accurately as possible.

How to calculate ROI on a rental property

A straight-forward formula in itself, the calculation behind working out a rental property’s ROI is fairly simple. It effectively divides the annual profit made on the property by the overall initial spend, which gives you the ROI for that year. This is displayed in the following formula:

ROI =

Annual gain on investment – Annual cost of investment


Initial cost of investment

When it comes to using this formula to work out your rental property’s ROI, all you need to do is individually calculate your annual gain on investment (your rental income), your annual cost of investment (any monthly outgoings over the year), and your initial cost of investment (the price of the property, alongside any additional one-off payments). Once you have these figures, all you need to do is take your total profit for the year (your annual gain on investment minus your annual cost of investment) and divide it by the initial cost of your investment.

To help you replicate this equation on your own, we’ve included a breakdown of the costs that could come into play in each section. Some of these may seem minor, but the more granular you can be when calculating your individual costs, the more accurate your ROI figure will be.

Annual gain on investment:

  • The value of the monthly rental income, multiplied by 12 to get the value for the year.

Annual cost of investment:

  • The cost of any monthly payments relating to the property that are not covered by the renters fee, such as insurance costs and bills if they are offered as inclusive.
  • The sum amount of taxes paid on income earned from the property.
  • The management fees paid to any additional entity that cares for the property, this is particularly common for landlords with large and geographically wide-spread buy-to-let portfolios.

Initial cost of investment:

  • The cost of the property (it is worth keeping in mind that this figure is affected by whether or not the initial purchase was made in cash or with mortgage financing, we’ll go into how this changes the calculation in our working examples).
  • The costs associated with purchasing a property, including solicitors fees.
  • The cost of any one-off improvements or furnishings needed for the property, which could range anywhere from fitting a new boiler to supplying ‘white goods’ essentials.

Buy-to-let ROI calculation examples

As mentioned, whether you pay for your property in cash or by taking out a mortgage will also factor into your rental property’s ROI. To walk you through how this affects the calculation, we’ve included two examples below. The figures used are illustrative only, and are not reflective of market averages or any real-life case.

Example 1 – Cash-bought rental property

  • The monthly rental income on your property is £800 
  • Monthly expenditures (insurance, taxes and bills) came to £160
  • The initial cost of your property was £100,000
  • When first purchasing the property, legal fees came to £2000
  • Before renting the property out, repairs to the property came to £3000

By inserting our figures into the ROI formula, we come to the following equation:

ROI =

Annual gain on investment – Annual cost of investment


Initial cost of investment

ROI =

(£800 x 12) – (£160 x 12)


(£100,000 + £2,000 + £3,000)

ROI =

£9,600 – £1,920


£105,000

This means that the ROI for this buy-to-let property would be 7.3%.

Example 2 – Mortgaged rental property

The primary difference between a ROI calculation where the initial property purchase was made in cash compared to a purchase financed by a mortgage loan is that, rather than all being considered within the ‘Initial cost of investment’ part of the formula, the mortgage repayments are included in the ‘Annual cost of investment’ section, while only the cash deposit paid at purchase is included in the ‘Initial cost of investment’. Taking the same figures, and operating at a 20% deposit, and a 25 year mortgage with a fixed 5% interest rate, we get the following equations.

  • The monthly rental income on your property is £800 
  • Monthly expenditures (insurance, taxes and bills) came to £160
  • Monthly mortgage repayments came to £467.67
  • The initial cost of your property was a deposit of £20,000
  • When first purchasing the property, legal fees came to £2000
  • Before renting the property out, repairs to the property came to £3000

By inserting our figures into the ROI formula, we come to the following equation:

ROI =

Annual gain on investment – Annual cost of investment


Initial cost of investment

ROI =

(£800 x 12) – (£160 + £467.67 x 12)


(£20,000 + £2,000 + £3,000)

ROI =

£9,600 – £7,532.04


£25,000

This means that the ROI for this buy-to-let property would be 8.3%.

What is a good ROI for rental property?

While what is widely considered to be a good ROI for a buy-to-let property changes with average property value and rental income fluctuations, the general rule of thumb to follow is that ROIs between 5 – 7% are strong. This changes when considering areas where the average property price is particularly high, such as London and Edinburgh, with a more accurate goal in London being between 2 – 3%. 

If you’re considering a property in a specific location, and would like to know what the average ROI would be for that investment, read our blog ‘What is a good rental yield in the UK?’ which breaks these down by average property price, average rental income, and average yield. 

How to calculate return on an investment property

While those looking to make annual returns on a property may look towards investing in buy-to-let lots, another popular method of property investment is to buy, renovate and sell. The calculation behind working out the ROI for a property investment of this type is slightly different to that of a rental property as there are no annual incomings or outgoings. Instead, this venture relies on a singular end transaction from which all profits are calculated. 

The formula for this calculation is as follows:

ROI =

Estimated value of the property – Initial cost of investment


Initial cost of investment

The most important figures to have to hand when calculating ROI on a renovation property are the original cost of the lot and the estimated cost of upgrades. Once these figures are combined you’ll have a clear view of the initial investment costs. Next, you’ll need to follow this up with an estimation of what the value of the property will be when reselling. To help you pull these figures together, we’ve laid out the main costs to consider below, as well as some advice on how to work out the estimated property value.

Initial cost of investment:

  • The cost of the property.
  • The costs associated with purchasing a property, including solicitors fees.
  • The estimated cost of any renovations made to the property to increase its resale value. If you aren’t sure what improvements you’ll look to make on an investment property, we recommend reading our How to increase the value of a property blog, which details the best renovations and improvements to make, alongside their average costs.

It is worth noting that these figures don’t take into account additional elements such as taxes or insurance fees. To get a more accurate view of the potential ROI of your property, these will need to be considered separately, as these fees can change from project to project.

Estimated value of the property:

  • The average market value of the property in its renovated state.
  • The costs associated with selling a property, including solicitors fees.

As average market value will change depending on the location of the property, its size and amenities, as well as the general state of house prices, calculating even a rough estimate can be a challenge. One of the easiest ways to do so, however, is to make the most of recent house price data. Alternatively, the experienced auctioneers at SDL Property Auctions are on-hand to provide you with a Free Sales Valuation

Example – Renovate and Re-sell

  • The initial cost of your property was £60,000
  • When first purchasing the property, legal fees came to £2,000
  • The complete cost of renovations made to the property came to £15,000
  • The average market value of your property in its renovated state is £90,000
  • The legal fees associated with selling your property will be £2,000

By inserting our figures into the ROI formula, we come to the following equation:

ROI =

Estimated value of the property – Initial cost of investment


Initial cost of investment

ROI =

(£90,000 – £2,000) – (£60,000 + £2,000 + £15,000)


(£60,000 + £2,000 + £15,000)

ROI =

£88,000 – £77,000


£77,000

This means that the ROI for this property would be 14.3%.

What is a good return on property investment?

A venture which typically calls for a larger upfront investment than many buy-to-let properties, especially in cases where the lot is in a state of disrepair, ensuring you can make a good ROI on your chosen property is essential. Fortunately, for those willing to take on this type of investment, the potential to generate significant profits when the resale process is completed is huge. 

As the above calculation is so heavily influenced by factors such as the property’s location and size, as well as the budget you have to make value-adding renovations, it’s exceptionally difficult to make a judgement on what a ‘good’ ROI is for a renovated property. Even so, it would be fair to say that you should be aiming for roughly the same output as a buy-to-let property (5 – 7%) with a view to generate even more on the right lot. 

Whether you’re a developer or an individual considering selling your home, if you’re looking to make a considerable profit, our advice would be to pay attention to the biggest contributing factor of ROI: the initial cost of the property.  By keeping initial costs at a minimum you’re increasing your profit potential further down the line. The best way to do that is to buy below the market value by purchasing by auction.

Find a property worth investing in at SDL Property Auctions

While securing a good ROI is largely a case of comparing properties and making informed estimations on potential profits, one thing individuals can do to increase their chances of finding a good investment is to focus their search on auction properties. 

Known for the exceptionally wide range of properties available, auctions often provide the opportunity to secure a lot for under its market value. This low initial cost gives investors the best chance possible to achieve a good ROI.
If you’re looking to find a property at a good price, head over to our Property Finder to browse through the lots we have on offer.