The Monopoly board with real house prices 2019

Of course, it’s not exactly breaking news that house prices in London are expensive when compared to the rest of the UK. Iconic postcodes in particular can attract a premium, and there are few areas in London more iconic than those that can be found on the traditional Monopoly board.

Here at SDL Auctions, as well as being property auctioneers, we’re also property enthusiasts interested in all things related to the UK property market. That’s why we’ve spent some time researching just how much a property would set you back in 2019 when buying in each of the iconic areas of London, as featured on the classic Monopoly board, first released in the mid 1930’s.

Image credit: Hasbro, Monopoly. 

Whitechapel Road

Board Price → £60

2019 Average → £598,934


Old Kent Road

Board Price → £60

2019 Average → £367,487


Old Kent Road and Whitechapel Road are the cheapest of the spaces on the Monopoly board, both in terms of price to acquire, to buy a house, hotel and the rent you can charge a rival player should they land on your property.

With an average sale price of £367,487 in 2019, Old Kent Road is the cheapest of our Monopoly areas to purchase a property in real life too. The lower asking price is largely down to the type of property available on the street, which is mostly made up of small retailers with flats above. These properties are often up for rent more than they are found up for sale.


The Angel Islington

Board Price → £100

2019 Average → £764,461


Euston Road

Board Price → £100

2019 Average → £1,045,145


Pentonville Road

Board Price → £120

2019 Average → £695,606


The Monopoly row of sky blue properties is where we see sale prices stay consistently above half a million pounds and reach more than one million in the case of properties sold on Euston Road.

It’s possible that Euston Road is the most commuter-friendly road in London, which is why there’s probably more hotel rooms than flats available on this road. It’s a stone’s throw from Euston, St Pancras and King’s Cross train stations, as well as a handful of Underground stations.


Pall Mall

Board Price → £140

2019 Average → £1,611,479



Board Price → £140

2019 Average → £1,003,567


Northumberland Avenue

Board Price → £160

2019 Average → £1,320,440


It’s no surprise that Pall Mall boasts the most expensive price tag of the ‘fuschia pink’ section of the board. Neighbours close by include the Queen (Buckingham Palace), The London Library, St James’s Palace, Chatham House and Her Majesty’s Theatre.


Bow Street

Board Price → £180

2019 Average → £1,762,787


Marlborough Street

Board Price → £180

2019 Average → £2,275,591


Vine Street

Board Price → £200

2019 Average → £625,725


When carrying out our research, we noticed a huge discrepancy in average sold prices on Vine Street when compared with Bow Street and Marlborough Street. This is mostly down to Vine Street actually being an extremely small street, mostly used today as commercial access for nearby hotels and retailers.



Board Price → £220

2019 Average → £2,029,951


Fleet Street

Board Price → £220

2019 Average → £959,092


Trafalgar Square

Board Price → £240

2019 Average → £1,320,440


Located just off Waterloo Bridge, Strand is one of our priciest Monopoly locations by today’s prices. It’s no surprise that it’s the most expensive spot of the red trio, with neighbours including Somerset House, the iconic Savoy hotel and several top London theatres.


Leicester Square

Board Price → £260

2019 Average → £429,871


Coventry Street

Board Price → £260

2019 Average → £1,876,687



Board Price → £280

2019 Average → £1,964,770


Rather than being a specific street, Piccadilly is more of an ‘area’ of West London and so we had to take the average sold prices in the W1J postcode to give us an accurate figure. According to RightMove, 34 properties have been sold in the Piccadilly area in the last two years, for prices ranging from £845,000 for a one-bedroom flat, to £56,000,000 for apartment 801, 1 Ashburton Place.


Regent Street

Board Price → £300

2019 Average → £1,964,770


Oxford Street

Board Price → £300

2019 Average → £1,712,650


Bond Street

Board Price → £320

2019 Average → £4,339,306


The second most expensive space on our real-life version of the Monopoly board, Bond Street is truly a premium London location. In real life, there is no single ‘Bond Street’. Instead, there is ‘New Bond Street’ and ‘Old Bond Street’. For the purposes of our research, the sold prices for both streets have been averaged to give us a value for the Monopoly version of ‘Bond Street’.


Park Lane

Board Price → £350

2019 Average → £1,964,770



Board Price → £400

2019 Average → £6,041,659


Holding the number one spot in real life as well as on the Monopoly board, Mayfair is the most expensive area in which to buy a property in London, with an average property price of over £6 million in the area.

As well as calculating the average property prices in each area, we have also included the average London salary to collect when ‘passing go’ each year in London. This is currently £35,245 in London (£29,009 in the UK). Of course, there is tax to pay on those annual earnings, which we have also included in our board. On a salary of £35,245, you can expect to pay £4,677 in income tax each year, and £3,219 in National Insurance contributions.

What do you think of the average house prices in London? Tweet us @SDLAuctions or join the conversation by following us on LinkedIn.

To browse the properties we have coming up in our auctions, visit our Property Auctions page.