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SDL Property Auctions unveils new brand refresh

The UK’s most successful live-streamed auctioneer, SDL Property Auctions, launches their new brand refresh today.

Coming after almost three years with their previous branding, the refresh will go even further in promoting the benefits and dispelling the myths of property auctions, and enable it to become totally shareable and digital-first in every way. It also sees SDL Property Auctions use CGI for the first time.

Andrew Parker, Managing Director and Auctioneer at SDL Property Auctions said: “We’re so pleased with this brand refresh, and we’re very excited to see it launch. It’s important to us that we stay current, and the CGI for the team helps to show SDL Property Auctions in an engaging and knowledgeable way, whilst making everything digital-first and totally shareable.”

A key element of the brand refresh is bringing the SDL Property Auctions team to life in CGI form. Alongside an ever-expanding library of CGI objects such as SDL Property Auctions’ iconic “SOLD” sign, it also sees the introduction of a “myth slayer” character, to further debunk mistaken assumptions about auctions.

This playful yet professional style will aid in showing property auctions in a modern light, and see SDL Property Auctions stand out as they become much more of a personable brand within the industry.

Their new mantra: “that was easy.” pays homage to the speed of selling and buying property at auction. Through speed, simplicity and certainty, the aim is to save the world from property woes, one auction at a time.

SDL Property Auctions is the UK’s most successful live-streamed auctioneer, selling hundreds of residential, commercial and development land lots every month for private individuals and corporate clients looking for a fast, hassle-free sale. It operates monthly live-streamed National Property Auctions from its head office auction studio with remote telephone, online and proxy bidding alongside holding Timed Auctions on its website every day of the year with all lots open to bidding 24/7.

To find out more about selling a property by auction with SDL Property Auctions, click here or call the friendly team on 0800 046 5454.