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The New Mayfair Hotel, 673-677 New South Promenade, Blackpool FY4 1RN

Lot no: 132 Auction Event
 

Guide Price £475,000+ plus fees

UnconditionalOn the fall of the hammer, the successful bidder will be legally bound to purchase the property. The successful bidder must immediately exchange contracts and pay the applicable deposit and Buyer’s Fee stated on the property description, both of which are non-refundable. The deposit contributes to the purchase price. The Buyer’s Fee does not contribute to the purchase price. Completion must take place usually within 30 days, unless the Special Conditions of Sale within the legal pack state otherwise.

Wednesday 17th December 2025

9.00am
Key Features
  • A substantial four storey hotel
  • Extending to approximately 1,949 Sq.M (20,978 Sq.Ft)
  • Prime location on Blackpools sought after South Shore promenade
  • Freehold with vacant possession upon completion
  • EPC Rating: B
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Hotel

Property Description:

A substantial four storey hotel extending to approximately 1,949 Sq.M (20,978 Sq.Ft) (source EPC) situated in a prime location on Blackpools sought after South Shore promenade with stunning sea views. Now offered with vacant possession, the property has been extended and re-modelled in recent years and offers fully accessible facilities and bedrooms for guests with restricted mobility amongst the 43 en-suite bedrooms. There is potential to increase the bedrooms to 45 by converting the staff rooms. The ground floor details large open spaces including a bar and restaurant area along with a fully equipped commercial kitchen and offices. There are a total of 3 passenger lifts throughout the building as well as accessible entrance points and a small car park to the rear. The sale represents an excellent opportunity for the property to trade again as a hotel or potential for conversion into a number of residential apartments, subject to any necessary planning consents.

The building comprises an end terrace property situated on the corner of New South Promenade and Cardigan Place overlooking the sea front. The immediate surrounding area comprises a mixture of hotels, residential apartment buildings and houses in a sought after area of Blackpool. A number of the main tourist attractions are all within a short walk of the property with good public transport connections nearby, including Squires Gate train station.

Ground Floor

Reception Area, Bar/Restaurant, Kitchen, Offices x 4, Laundry Room, Staff Room, Store Rooms, Two Bedrooms.

First Floor

Bedrooms x 15 (all en-suite).

Second Floor

Bedrooms x 16 (all en-suite).

Third Floor

Bedrooms x 10 (all ensuite).

Outside

Car park to the rear.

Draft Sales Details

These sales details are awaiting vendor approval.

Note

Prospective buyers are advised to make all necessary independent enquiries prior to placing their bid as this will be binding.

Note

We refer prospective buyers to 'Entry C2 C4 C5' in the legal pack and we advice you to make all necessary independent enquiries prior to placing their bid as this will be binding.

Tenure:

Freehold. Vacant possession upon completion.




Auction Details

The sale of this property will take place on the stated date by way of Auction Event and is being sold under and Unconditional sale type.

Binding contracts of sale will be exchanged at the point of sale.

All sales are subject to SDL Property Auctions Buyers Terms. Properties located in Scotland will be subject to applicable Scottish law.


Auction Deposit and Fees

The following deposits and non- refundable auctioneers fee apply:

• 10% deposit (subject to a minimum of £5,000)

• Buyers Fee of 1.2% of the purchase price (subject to a minimum of £1,500 inc. VAT)

The Buyers Fee does not contribute to the purchase price, however it will be taken into account when calculating the Stamp Duty Land Tax for the property (known as Land and Buildings Transaction Tax for properties located in Scotland), because it forms part of the chargeable consideration for the property.

There may be additional fees listed in the Special Conditions of Sale, which will be available to view within the Legal Pack. You must read the Legal Pack carefully before bidding.


Additional Information

For full details about all auction methods and sale types please refer to the Auction Conduct Guide which can be viewed on the SDL Property Auctions home page.

This guide includes details on the auction registration process, your payment obligations and how to view the Legal Pack (and any applicable Home Report for residential Scottish properties).


Guide Price & Reserve Price

Each property sold is subject to a Reserve Price. The Reserve Price will be within + or - 10% of the Guide Price. The Guide Price is issued solely as a guide so that a buyer can consider whether or not to pursue their interest. A full definition can be found within the Buyers Terms.